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A global consumer goods corporation partnered with Zinovo to develop a custom product catalog app on Salesforce, replacing their outdated All-In-App. The new solution streamlined product management and sales processes, offering enhanced search capabilities, automated communication features, and a foundation for future integration of pricing information. This transformation significantly reduced maintenance overhead and provided a scalable, flexible platform for the client's evolving business needs.
Zinovo was tasked with developing a new product catalog application on Salesforce for a global consumer goods corporation. The solution involved three key components: a native Salesforce Mobile App with foundational configuration, enhanced search and automation, and a foundational build for access to product pricing information. The native app utilized Salesforce's Product object and related objects, integrating product data and PDFs directly into Salesforce for easy access. Enhanced search capabilities were achieved through custom Lightning Web Components and Flows, allowing for efficient filtering and product searches. Additionally, the groundwork was laid for future integration of real-time pricing information, ensuring the app's long-term viability and adaptability.
The implementation of the new Salesforce-based product catalog app yielded significant improvements in several areas. First, it streamlined product management, making it easier and more efficient for sales representatives to access and navigate product information. The enhanced search and automation features facilitated better sales conversations and more effective follow-ups. Furthermore, the app significantly reduced the maintenance overhead by eliminating the need to support the outdated All-In-App across multiple platforms. This not only saved time and resources but also enhanced the overall user experience for the sales team.
The collaboration between the global consumer goods corporation and Zinovo led to a successful digital transformation, exemplifying the impact of technological advancement in the consumer goods industry. The new Salesforce-based solution not only addressed the immediate challenges posed by the outdated custom application but also set the stage for future enhancements and scalability. This project demonstrated how digital solutions can streamline operations, improve sales efficiency, and provide a flexible platform for future growth and adaptation to changing business needs. The case stands as a testament to the power of leveraging advanced technology platforms like Salesforce to drive business efficiency and innovation.
